A non-negligible part of my brain is occupied with conceiving new schemes for making it super-easy for people to connect with each other online en masse in a way completely out of the control of Big Tech.
Blogging and RSS are a strong contender but the really exciting, but cryptic, possibilities lie in simply injecting some *idea* about how to behave that goes viral. Like, “share your top five links of the day under the hashtag #FiveLinks.” Not that, that’s not it, but like that.